Client
Duh Services
Email & SMS
Direct Mail
Industry
Toys & Collectibles
How We 4X’d First-Time Customer Revenue, While Spreading The Love Of The Internet
Youtooz takes the internet’s greatest moments & turns them into high-quality collectibles. Having a back-catalog of over 1,000 unique SKU’s across a half dozen different product lines makes it the ultimate candidate for a hyper-personalized Lifecycle program.
Take a look below at how we turned their biggest challenges (ie. High Product Drop Cadence, Lack of Flows) into key, revenue-generating moments.
The Challenge
Youtooz’s greatest strength as a business is the sheer breadth of IP they’ve been able to acquire. For Lifecycle Marketing, this is also their greatest weakness… With 50 new products weekly, x200 unique IP, and a back catalog of over 1,000 unique SKUs, there are heaps of problems that Youtooz has had to deal with…
Majority of YouTube's subscribers came from giveaway pooling services... People who want to win a giveaway and they provide their email. In most cases, this is a terrible way to grow lists for brands. But for you two, the affinity of their IP made these services extremely valuable, leading to great engagement in new subscribers.
Problem was, it was extremely difficult to know when to email certain subscribers because they all had completely different interests (ie. Nickelodeon, Cartoon Network, Disney, etc.)
With millions of site visits every single month, U2s was not re-engaging window shoppers because they had zero automation flows. This single-handedly was the source of $6 figures in monthly revenue being lost simply by the sheer amount of people that were coming to their website.
Data is everything. With the amount of orders, products, and number of total e-mailable subscribers YouTube's had heaps and heaps of data but no way to properly read it. Our goal was to create a simple system for segmenting their core email list and expanding when affinity-specific product drops warranted us expanding the list.
The Solution
After conducting a retention audit, we discovered and pinpointed three key areas we needed to adjust as soon as possible…
What we decided to jump on first:
Better Segmentation
Making sure every send was sent to the right person. We pinpointed where Youtooz was overspending & dialed everything in all at once. This led to general increase
Improved Merchandising
Showing off both new product drops & slow movers. Helped get older SKUs off the books while keeping up with new releases.
Increasing Volume Of Monthly Sends
Youtooz had previously been sending only x3 emails a week. With the size and scale of their list, we knew they would benefit from no less than 5 a week.
Better Email Designs
Youtooz is a creative-focused brand. Every single fan & fandom have extremely high expectations of how the Youtooz treats them. Our designs were so good, fandoms were posting about them on Twitter.
Leo Wang
CEO at buffy
Youtooz’s greatest strength as a business is the sheer breadth of IP they’ve been able to acquire. For Lifecycle Marketing, this is also their greatest weakness… In the first 6 months of working with Youtooz, here are a few highlights of how Duh made an impact:
Explainer on why this Impact point actually helped the brand…. Explainer on why this Impact point actually helped the brand…. Explainer on why this Impact point actually helped the brand….
Showing off both new product drops & slow movers. Helped get older SKUs off the books while keeping up with new releases.
Explainer on why this Impact point actually helped the brand…. Explainer on why this Impact point actually helped the brand…. Explainer on why this Impact point actually helped the brand….
Leo Wang
CEO at buffy
